Robert McKee is the most sought after screenwriting lecturer around the globe. He has dedicated the last 30 years to educating and mentoring screenwriters, novelists, playwrights, poets, documentary makers, producers, and directors internationally. Those who have learned from McKee have called him “the Aristotle of our time” because of his insight into the substance, structure, style, and principles of the grand art of story.

Peter Jackson (writer/director “Lord of the Rings”) has lauded him as “The Guru of Gurus.” For the writers of Pixar (creators of  “Toy Story”, “Finding Nemo”), McKee’s STORY Seminar is a rite of passage. McKee’s former students include over 60 Academy Award Winners,  200 Emmy Award Winners, 100 WGA (Writers Guild of America) Award Winners, and 50 DGA (Directors Guild of America) Award Winners. The Wall Street Journal compliments McKee to be ‘the world’s best-known and most respected lecturer on the Storytelling Arts’.

Therefore, we as Sanset Pictures are proud to host two legendary seminars with Robert McKee in Amsterdam in the year 2015.

First, on May 26 Robert McKee will perform his Story in Business seminar in the beautiful DeLaMar Theater in Amsterdam. Second, in support of the Dutch Cultural Media Fund (Mediafonds) and Dutch Film Fund (Nederlands Filmfonds), Robert McKee will lecture his 4-Day Story Seminar in the OBA (Amsterdam) Public Library, from May 28 to May 31.

To register and for more information about the seminars, please have  a look below.

Click here to read more quotes of the STORY seminar 2014



In May 2014 Sanset Pictures invited Hollywood storytelling guru Robert McKee to visit Amsterdam. With his 4-day Story Seminar he inspired and lectured European writers, creatives, actors and producers by writing and performing their own story in a high-quality, intriguing way.

The audience rated their experience with an impressive 9.1. So we decided to offer our Dutch and fellow Europeans a new opportunity a year later, May 2015, to participate in his exceptional teaching. As a production company, by organizing this event, our aim is to contribute to the national (and also European) creative field. By inviting inspiring speakers, as well as inspiring guests.

With the support of the Dutch Filmfund, the Mediafund, The Dutch Association of Cinema Editors and The Network of Screenwriters, McKee lectures in the essence of writing and storytelling.  Our 4-day Story Seminar offer you an experience whereby you get to meet hundreds of fellow colleagues in the storytelling-field. Furthemore, the acquintance with Robert McKee will leave you with the experience of a once in a lifetime opportunity.


Hollywood. No other place is more known for the highly concentration of its talent and passion, to tell and sell a story to its optimal value. What does Hollywood already know that you and your company haven’t discovered yet?

Screenwriting expert annex Hollywood legend Robert McKee (73) has been the secret ingredient to countless Oscar- and Emmy-award winners. In his STORY-in-BUSINESS seminar, McKee depicts all significant components to your story as a business and as a product. Experience for yourself why business leaders all over the world connect to his successful premise ‘He who tells a story the best wins’.

Stories convey emotions on quite an effective matter. Together with a strong idea, emotion knows how to seduce a market and contributes to a better understanding of an underlying message. Robert Mckee discusses these ideas embedded within the practices of business. From elevator pitches to grand marketing strategies, all explained from the perspective of Hollywood storytelling. McKee’s STORY-in-BUSINESS yields corporate value because of its unique insights, knowledge and inspiration.